Bodega Capsule

All businesses have been hit hard—whether emotionally, physically or fiscally. None more so, we’d argue, than local businesses, than small businesses, where days closed and dollars lost are counted closely.

With that in mind, this month’s limited collection was shot by Jonathan Jericho, a local NY photographer at a bodega in NYC. This collection was not only meant to infuse art into the typically mundane, but is a call for support of small businesses everywhere. After all, each of us can play a role in the support our local markets, restaurants, and other small businesses.

This corner store and these businesses have always been there when we needed them, and now they need us.